Just as in the general market brand name is the driving force for customer engagement the same way in digital marketing too a brand name is the key factor that drives customers to your website.
A rose by any other name would smell as sweet is one of the famous dialogues from the play Romeo and Juliet written by William Shakespeare. What he wanted to say was that names don’t matter for the product if it has quality, but look at the irony of the dialogue we still remember that it was written by William Shakespeare and used in the play, Romeo, and Juliet. So it is clear that the brand name is what impacts the business the most.
People often remember your product by the brand name you are having and brand names create a lasting impression on customers.
How brand name matters
People these days are growing brand conscious and prefer branded products over unbranded products in their day to day use. And each brand has its own potential value and impression. There are brands that people like to flaunt with and relate to while there are brands that people refer to as worthless.
Having a Rolex watch is what people will show off and relate to but hardly someone will show off a local watch from the roadside. Brands are the most relevant these days and people blindly go for branded products in their day to day life. Even if the product resembles the name of a popular brand, people buy that product over an unbranded one.
Even a close resemblance results in almost equal popularity as the popular brand because they are often lured by a similarly named brand. And when it comes to their well- being and necessity they always go along with a product that is of the better brand. So brand name and the popularity of the brand are what the educated youth of today are attracted to and your brand name is the key to making your business or product reach the masses.
Even a close resemblance results in almost equal popularity as the popular brand because they are often lured by a similarly named brand. And when it comes to their well- being and necessity they always go along with a product that is of the better brand. So brand name and the popularity of the brand are what the educated youth of today are attracted to and your brand name is the key to making your business or product reach the masses.
Also if your brand name is easy and if people can relate to it and can remember easily then your brand is likely to be successful.
Brand name in terms of digital marketing
Just as in the general market brand name is the driving force for customer engagement the same way in digital marketing too a brand name is a key factor that drives customers to your website. The fact is that usually customers don’t type your website name in the address bar and land on your website. They rather prefer to search for the same in the browser and follow the indirect traffic to your website.
Chances of getting a client who comes directly to your website is an exception that you can get only if you are lucky enough. But using digital marketing your brand name will always turn out to be your lucky charm and attract the user to your website directly.
SEO and Brand Name
Now as this is pretty clear that people use the search engines to look for the product and brands, using SEO would boost your brand performance. By using SEO tools your business will appear first on the search if the keywords of the search by user resemble your product. And the better-ranked product that is on the first page in search list is a better lucrative factor compared to lesser ranked products appearing on the succeeding pages. As a user one tends to visit the better-ranked brand most of the time.
Advancements And Brand-name Game
Search engine optimization is a field whose landscape changes every now and then, as there is a need to match the growing needs of competing firms. Earlier the brand gets ranked once you created the website posted content having the relative keywords, but these days Google has entirely changed its algorithm to rank the website and now the brand is ranked by the basis of the content it has.
Original and effective content is able to fetch a better rank than the content centered on the keywords. Now with the changing landscape of digital marketing, you need to have a brand name that is related to the keyword and the content that is synonymous with the brand name and unique in its own.
Boosting Brand Name
There are ways to boost up your brand and enhance your brand value and performance. But you need to wisely strategize in order to make it happen. Posting regular content is one of the most easier and efficient ways to bind the customer to your brand. The more regular you are in posting about the brand the longer a customer will be able to remember your brand and will buy the product from your website.
Secondly, the content matters the most important role in attracting customers. Your content should be effective and powerful enough to bring customers to your website and glue them there.
Effectivity Of The Brand Name
Now with all being said about the importance of the brand name, the most powerful thing to do is to make sure that you have a small effective and long lasting brand name. The name should be as simple as possible and it should be so common that customers can relate to their daily life. It makes sure that your brand name is on the mind of the customer when he is looking for a product that you offer. Also, your brand name should match the expectations of the customer about the product. It generally prompts the user to revisit your website and also this boosts up your advertising process.
Steps to make sure you are on the right track
1. Have a unique brand name
There are a lot of established brands in the market and it is better not to use their brand name as it will be likely to be spammed due to copyright issues. Also creating names which are similar to the established brands by making names closer to the brand names won’t be of great help as it is likely to create a negative impact on users and they would look at your brand as fishy or spam mine.
Hence to reap greater rewards it is safe and sound to use your brand name which is unique and different from the others that are prevalent in the market.
2. Make your brand name memorable
The major point about the success of the brand name is that it should be catchy and it should be easy enough to be memorized by the user. If it is easily memorable then the user is likely to use your brand URL to search for your website. You can use a lot of phonetic rhymes and alliteration to make your brand name unique and effective. Choosing a memorable brand name is easy to attract the customers and retain them for longer than usual.
3. Check your brand name for search juices
To make sure you are selecting a suitable brand name which is on the top of the list of user searches try using the keywords that are popular among the users in your brand name.
It is better to analyze the user’s keywords trends and follow a suitable keyword that is already trending amongst the users. It will help in getting your brand a higher rank and would surely be appearing on the top of the list of searches. Thus leading the traffic directly to your website.
4. Product and region-related brand name
If you are looking to target a specific set of users in specific regions it is best to use the names that are in the regional language and also relatable to the product that you are offering. Keeping names according to your user requirements is of a great help in promoting your brand among the users. Localizing your brand name according to the market you are targeting gives a slight edge to you over others.
5. Catchy slogan along with brand name
Sometimes you end up with a difficult and tricky brand name despite all the efforts you land in jeopardy because your brand name is unable to make an impact you desire. In that case, you can go with a catchy slogan associated with your brand that is tempting for the users to get attracted to the product and also it helps to memorize your brand in an indirect way. Having a slogan is also relevant to build trust and better relationships with your customers.
6. Having an eye-catching logo on brand name
A logo is a pictorial representation of your business and it describes what your business is all about and also creates a better impact on users. A colorful eye-catching logo is sure enough to attract more users. The logo should be matching with your brand name and it should be simple for printing purposes also. The choice of colors and style of writing and the overall representation of the logo gives a glimpse of what you have in store for your customers.
In the world of globalization people still go over indigenous brands more than the global ones and indigenous brands attract the local customers more. So with a region’s effective brand name, you can target more users from the selective region and your brand name will act like a trust mark for the customers who will be of that particular region.
On the whole, a brand name acts like your identity card and it is a source that you can milk efficiently for tasting rewards of success. It is a long lasting investment for your business. And you can fetch rewards of success again and again once you are familiar with the customer requirement and learn how to rule the minds of the users.
There is a lot of research to be done before keeping a brand name and you have to keep it simple yet effective. So once you realize the potential of the brand name you will surely take it like a jump start for your business if it is a start-up. Also, some set businesses need to update their brand name according to the current trends in the market. Hence a brand name is the one secret tool that will help in boosting your efforts and help in promoting your business.