Engage on email
Writing great email content is certainly a crucial factor, but that goes in hand with email design. Content will convey the important information, but the design element allows the reader to navigate the content as the writer intends. Besides making the audience the content more appealing it makes sure that the user is enticed and keeps reading once they open the mail. As the primary objective of great email design is that emails sent should be able to produce leads, engagement, and conversion.