Lead Generation
Lead Generation Funnel Setup
How to make your customer buy your product when others are offering similar products? Why will people choose you? So we need a strategy in place where we generate leads. It can be regarded as one of the most critical factors of the marketing process, turning your potential clients into leads. Also grabbing the attention and retaining existing clients. All leads go on top of the funnel of lead generating funnel set up and they are guided through stages of the funnel. Ultimately your targeted potential audiences are ready to buy which is the end of the funnel.
Lead Generation Funnel Setup has four stages:
TOFU
Top of the funnel
(Awareness stage)
Grab the attention; entice them towards your funnel. At this stage, you are using all strategies to carry out your inbound marketing like SEO, paid advertisements, and content marketing. Also at this stage, you must use the proper tool to target your audience based on their interest.
MOFU
Middle of the funnel
(Data)
Grab the attention; entice them towards your funnel. At this stage, you are using all strategies to carry out your inbound marketing like SEO, paid advertisements, and content marketing. Also at this stage, you must use the proper tool to target your audience based on their interest.
LEADS
Marketing qualified or sales qualified leads
Marketing leads are directly coming from social media, content marketing, or paid advertisements. These are leads that make it clear that your audience is interested in your business. Sales lead can be from the landing page or sign-up form.
BOFU
bottom of the funnel
(Targets and prospects)
Grab the attention; entice them towards your funnel. At this stage, you are using all strategies to carry out your inbound marketing like SEO, paid advertisements, and content marketing. Also at this stage, you must use the proper tool to target your audience based on their interest.
Opportunity
This is the position where customers will allow you to have the opportunity to work with them. So, here the sales techniques come into the picture.
Customers
Your potential clients have become your clients. So now you need to strategize the best ways you can retain them and they can be your stable revenue stream.