PPC is basically a representation of working internet marketing. In this advertiser has to pay a small amount, every time one of their ads is clicked. It is the channel through which you buy visits of your audience to your site, which is organically difficult to earn. It’s a way of search engine advertising. The advertiser’s bids for placing their ad in a search engine’s sponsored links, which appears when a user is searching a particular keyword that is related to your business offering. If you have the correct way of applying PPC you will make a lot more profit than what you actually pay for ads. It involves putting a strategy in place.