PPC work week that would be highly beneficial for your ad campaign. Use a smaller targeted audience and higher ranked relevant keywords to get better user attention and better quality score.
The 20 Minute PPC work week
Time management is an important phenomenon in every aspect of business and when you want to excel in different aspects of the business at times, you need to plan and the planning will lead to success. Behind every little or big success of firms there remains a lot of planning that acts as the foundation stone of the success.
PPC and time management
Many times the success of a PPC campaign can go down due to poor time management. And if you are in the PPC market then you need to have proper planning and time management for your PPC campaign.
There is a strong correlation between regular account maintenance and its success. So one has to work harder, longer days or find a way to streamline his process. Wordstream has helped to plan and optimize an effective task in 20 minutes a week.
20 minutes for an impactful weekly workflow
If one can spare just 20 minutes per week to optimize his account, he can start to see results from PPC. There is a workflow to define most impactful task management which we will cover in this article with minute by minute details of the total workflow.
Minutes 0-1: Checking Bids and Budgets
The bids are to check the bid on the keywords here, if the keywords are performing well you have to raise them and if the keywords are not performing well then you have to lower them.
This isn’t a one time task and the keywords are to be regularly bid upon as keywords can upgrade or downgrade due to the factors that are outside one’s control. Also one has to check keyword budgets that he has as to how much of keywords he can use. Apart from this one really needs to dig into the analysis part thoroughly in order to get better results.
Minutes 2-4: Pause poorly performing keywords
Search for keyword outliners with below average and quality scores, these are some of the terms that are costing money and hurting your results. By pausing the poor keywords you can stop the damage to your time and efforts. Pause keyword alerts give automatic notification when a poor performing keyword needs attention.
And by using them you can remove all such poor performing keywords that are causing your keyword bids to go down.
Minutes 5-9: Keyword Research
Keyword Research is a vital part of the PPC campaign, one needs to devote time to keyword research as
This helps in PPC workflow. And time should be devoted to:
- Adding promising new keywords to your account for better search results and improving on
- Identifying the negative keywords that are having a negative impact or poor bids.
- Experimenting with keyword match types so as to get better results.
Minutes 10-13: Ad text optimization
Throw out your worst two ad texts and replace them with new ad text, this activity has to be performed every week in order to get higher net-click through rates and better quality score over time.
You can also use this time to try out new ad extensions that will help in improving the CTR. Using this time effectively means you are leaving out your poor performing ad texts and rep better-performing better performing ad texts, this would surely lead to better results and one needs to analyze his ad texts and perform this activity on a regular basis.
Minutes 14-18: Improve on campaign relevancy
The more relevant keywords, ad groups, ad texts and campaigns you use the better chances of getting success is there.
But with time these all become irrelevant and tend to become downgrade, so one needs to give time on improving the relevance of the overall campaign. Better relevancy means better quality score and higher rates of success.
What can be done to improve relevance?
- Avoid ad group bloat: Use your ad groups to smaller but larger target audience. Usually people tend to focus on creating a larger ad group but the best way is to split up the larger ad groups into many smaller ad groups that would have a better target audience.
- Creating a new targeted landing page: Landing page gives the crawler a better impression and creates a better effect. Less landing pages leads to less crawling time a user spends on your site.
So create better and new landing pages with smaller targeted audiences to have effective relevancy.
Minutes 19-20: PPC reporting
After all the tremendous work you have done, the most important work that remains to be accomplished is reporting. This is an important and fun part of the regular 20 minute PPC reporting workweek, it is to ensure that your efforts are getting fruitful and you can boast about them.
You need to track your performance report in order to see if you are going on a perfect path.
How to do it in 20 minutes?
I personally understand that all this would take much more time than 20 minutes, well its sure that when you will try for the first time this 20 minute PPC work week will need more than 20 minutes to be processed, but over time you can lower the time and reduce it to exact 20 minutes or even less according to your optimization needs.
Wordstream software contains tools that would help you to achieve it in 20 minutes.
Tools for your help.
The following tools are there for your help to complete the overall 20 minute PPC work week in just 20 minutes.
- Saving alerts – weekly automatic savings alerts will tell you how you can save money now.
- Optimize keyword bids – get tips on when it’s time to raise up or lower down your keywords for maximum benefits.
- Pause keyword alerts – look for poorly performing keywords and destroy them for better results.
- Optimize ads – avoid common ad writing pitfalls and focus on killer ads as fast as possible.
- Query stream – take immediate actions on your query search reports.
With all these tools and techniques you can surely now take an acting step and plan for a 20 minute PPC work week that would be highly beneficial for your ad campaign. Use a smaller targeted audience and higher ranked relevant keywords to get better user attention and better quality score. All these improvements are aimed at making your campaign a success.