Are you still making these 18 SEO Mistakes?

With gradually evolving content there is a need to refresh the content and keep it handy for the searchers.

SEO has seen a tremendous evolution since its beginning when it was focused on keyword content.

Now trillions of searches are happening on search engines every year, present SEO is about finding the perfect balance between user-centric content and convincing search engine crawlers that your content is supreme. But there are some common mistakes that are related to SEO.

1. Optimizing content around one keyword

At the beginning of SEO, it was a common practice to optimize a whole web page with a specific keyword that was needed to rank for. Now, this practice provides poor user experience to search as search engines are becoming better and determine search intent of the user.

2. Neglecting dated content

With gradually evolving content there is a need to refresh the content and keep it handy for the searchers. Each content that you create needs to be evolved with time and if you do not modify it with time, it becomes outdated for searchers as they want fresh content each time.

3. Forgetting mobile users

Either you are in B2B or B2C business a lot of your audience is likely to use mobile devices to search for good content. And if your content is not mobile friendly the user will have a negative impact.

4. Not optimizing for site speed

With the youth getting thrilled with speed, the sites have also been providing super speed. Faster sites have better crawl rate and provide the better user experience. Sites buffering for loading are worst for the user and he would perhaps never return back to your site.

5. Failing to include relevant links

The presentation of your content always matters as it glues the user to your content. And better content urges the user to crawl for more such and internal links helps the user to stick to your site for a longer period of time.

6. Failing to include external links

Similar to the internal link the external links too are handy when you want to give a vivid background of the content. It gives the user a better feeling to crawl for your content.

7. Serving up hard to read content

Users look for easy content that is simple and can be absorbed easily. However, they move on if it’s not worth their understanding. Hence, larger blocks of texts become irrelevant for the searchers.

8. Forgetting about image optimization

Images are the visual representation and eye soothing for crawler having better and relevant images will enhance the impact of content.

9. Not having unique content

With plagiarism on its high people are fed up with searching for a copied content. So it is better to have an original and unique content that will bind the user.

10. Focusing on quantity over quality

In a competitive world, it is necessary to have more and more of content available to the user but if it’s not quality content then it is useless.

11. Not optimizing URL or site structure

Many marketers leave their page as a URL, but if the URL is too long it is difficult to copy and go forward. So keeping shorter URL is handy for better reach among masses.

12. Neglecting broken or redirecting links

During technical crawls and site development, many of the pages become broken or link gets expired. These have a poor experience for the user.

13. Not auditing the redirect rules

For websites that have multiple redirect rules, there is an opportunity to remove redirect chains and errors that make it difficult for search engines to crawl.

14. Meta keywords

If you are focused on Meta keywords they can be deemed as a sign of spam from being as meta keywords are not used by Google.

15. Forgetting analysis and analytics

Data is always important to enhance the marketing efforts but neglecting analysis and analytics of data prove dangerous and costly in terms of users.

16. Not allowing a site to be crawled

If your site is blocking search engines then it is more likely that the content will not be found in search engines.

17. Incorporating too many PDF

PDFs are handy as they provide information that can be easily downloaded and accessed, but it is not ideal for search. PDF don’ allows creating a custom experience for users easily.

18. Having too many blog categories

By creating a blog category or tag one is creating a page on a website that is crawl bots. But if these are not having the decent amount of content associated with them, they would hurt your crawl budgets.

So based on the errors it can be concluded that the content must be attractive and user-friendly to provide better information and experience to the user. It should be short and exact with attractive features.

The better the content is, the more satisfied the user will be.

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