If you too are intense to tread a similar path of offering into the eCommerce business world, you first need to build a website for your store. There are two options available for eCommerce website creation. The first one is to hire a web developer, but the cost involved can constrain your business’s capability to grow rapidly. The other option is to go with an already-built eCommerce platform, which will save your time and money on your store’s website development.
The importance of choosing the right eCommerce platform
An eCommerce platform is an all-in-one software answer that permits online businesses to flawlessly manage their website, marketing, sales, and operations. A fast, flexible, cloud-based solution distributes unforgettable customer experiences, streamlines your operational competence, and creates phenomenal growth openings. Best of all, the cost of entry doesn’t have to be exorbitant. The openings afforded by the best eCommerce platforms mean you can produce the perfect storefront for your business on a comparatively modest budget. Make a sensible and balanced choice by keeping these four important factors in mind:
- Growth: You need the capability to expand your offerings and services rapidly.
- Running costs: The cost of building your eCommerce platform is just a starting point; factor in constant maintenance expenses.
- Customer engagement: What built-in tools does the platform have to engage your customers effectively?
- Service: Prioritize customer service to support customer translation, loyalty, and preservation.
With plentiful eCommerce platforms available that seem to offer similar functionalities, selecting the best one for your business can be a tough decision to make. So, we are hereby sharing some important factors, bearing in mind which will make it easy for you to select the accurate platform for your eCommerce business.
1. Platform Price
While this may seem like a common-sense proposition, the truth is that different platforms may offer dissimilar features at changing prices. Some platforms offer one low flat rate, without tacking on extra transaction fees. Other platforms have a base rate, a charge per transaction, and then necessitate subscriptions for different apps to enhance your website. This can rapidly add up, meaning that your overall rate could end up being muchly advanced than with one of the other sites.
Don’t overlook and take into deliberation the features that each eCommerce platform offers. Some of them may offer extra features comprised in their base price, features that contestants don’t offer. Prior to making a decision, it’s imperative to identify what features you require, and then identify which platform can offer you those features at the best price.
2. Available Themes
The theme defines the look of your online store. Most eCommerce platforms offer an assortment of themes to select from. Some themes are free with the subscription, although others are premium and need an additional fee to use. These quality themes will often set your website unique and make it a unique shopping involvement for your clienteles.
Consider the collection of themes that the platforms offer. Also, consider how much effort you need to put into customizing your page. Dissimilar platforms offer varying amounts of customization. If you are more acquainted with website creation, putting in a little extra work may be worth it to design a website that truly replicates your brand.
3. Payment Options
While numerous larger shopping cart platforms offer a diversity of payment options, others may only have an inadequate selection. For instance, not all platforms offer digital wallet solutions. These might be options that you aren’t ready to sacrifice. Digital wallets are one of the fastest and easiest ways to pay for goods online, and necessitating your customers to get up to go find their credit card may lose you a sale. Enabling impulse purchases is one of the reimbursements of online sales. If you sell globally, you may also need to have payment options for international purchases as well.
4. Technical Support
For new eCommerce entrepreneurs, technical support for your designated platform has great value for your business. Certain platforms only offer backing during business hours in their time zone. Other platforms offer 24/7 support. It’s also vital to consider the type of support that is provided. Some companies will only offer support online, or via chat. Of course, the level of support that you may be able to obtain may be closely linked with your service plan. Larger platforms also have FAQs and tutorials for self-service help.
If your clients can’t access your site, or they can’t complete a purchase, then you lose business. Safeguarding that you have the support you want when you want it is a vitally important aspect of picking your eCommerce platform.
Different platforms will have dissimilar features available. Some platforms offer in addition to the basic eCommerce functionality, built-in marketing tools like newsletters, abandoned cart emails, reward programs, daily deals, etc.
An eCommerce platform should also have the ability to substitute any built-in features with App integrations, like Mailchimp. While the built-in structures may be excellent, using apps that your team is familiar with builds in steadiness that can be essential to a rising business.
When doing business in eCommerce, you’ll want to make sure that security is top-notch. Ecommerce has accountability to its consumers to protect their information. This means making sure that your eCommerce platform has PCI compliance, SSL, fraud prevention, and data backups. Make sure that your eCommerce website is protected from hacks and data theft from day one.
Here are the most common mistakes we see people make when choosing an eCommerce platform that you can easily prevent with proper consultation with SoShell are:
- Investing in an awkward colossal platform
- Selecting a platform that’s hard to scale
- Too many features
- Having no purposes
- Customizing the wrong way
Starting any new business is challenging, but moving away from the traditional storefront to an online version can be a little daunting—especially with so many options for you to start with—which is why choosing proper guidance from Soshell is of great significance for business owners. Figuring out what your store will be necessary as you grow. Knowing what to look for in advance makes choosing a platform an easier process and can assist you to find success!